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What we build / Custom software
Custom software
Software built around how your business works, from booking systems and customer portals to CRMs, stock control and complete business systems, instead of spreadsheets and group chats.
- Who it’s for
- Businesses of any size running on spreadsheets, email and group chats, and founders who need a working product rather than a slide deck.
- How long it takes
- A working demo in two to three weeks, then the build in planned phases.
Is this you?
- Important work lives in a spreadsheet only one person understands.
- Orders and requests come in by phone, email and WhatsApp.
- You type the same information into three places.
- Ready-made software almost fits, but not quite.
What we build
12 kinds of custom software we take on. If yours isn’t here, ask: most projects start as something new.
- 01
Booking and scheduling
Appointments, rooms, classes or equipment, booked online with reminders, and every booking on one screen.
- 02
Customer and partner portals
A private area where customers, suppliers or distributors sign in to order, pay, download documents or check progress.
- 03
CRMs and sales tracking
Every lead, customer, conversation and deal in one place, so nobody has to ask who spoke to whom.
- 04
Inventory and warehouse
Stock levels, reorders, transfers between sites and barcode scanning, always up to date.
- 05
Complete business systems
Sales, purchasing, stock and finance joined up in one system that follows your process, not a generic ERP’s.
- 06
Quotes, orders and invoices
Build a quote in minutes, turn it into an order, then an invoice, without retyping anything.
- 07
HR and staff tools
Leave requests, rotas, timesheets and onboarding, in one place instead of forms and emails.
- 08
Field service and jobs
Jobs assigned, tracked and signed off on site, with photos and customer signatures.
- 09
Approvals and workflows
Requests, sign-offs and a clear record of who approved what, instead of long email chains.
- 10
Marketplaces
Buyers and sellers in one place, with listings, bookings, messages and payments.
- 11
Software products (SaaS)
The first version of your own software product, ready for real users and built to grow.
- 12
Systems for your industry
Clinics, schools, property, logistics, manufacturing and more: software that fits how your sector works.
What every project includes
- 01
A working demo first
Click through a working demo with realistic data before the full build starts.
- 02
Built with your team
We design each screen with the people who will use it every day.
- 03
The right access for everyone
Staff, customers and partners each see exactly what they should, and nothing more.
- 04
Yours to keep
You own the code and the data from day one.
Questions
How do you price custom software?
In phases. The demo has a fixed price. After that, each phase is planned and priced before it starts, so there are no surprises.
Can you build something you haven’t built before?
Yes. Custom software is new by definition. We start with a working demo so you can check we’ve understood your process before the full build begins.
Why not just buy ready-made software?
Often you should, and we’ll say so. Custom software makes sense when a ready-made tool forces you to change how you work, or its per-user fees stop making sense as you grow.
Can it work with the tools we already use?
Usually. We check what your current systems allow, then connect them so nobody types the same thing twice.
Who owns the software?
You do, from day one: the code and the data.
Is our data safe?
Everyone signs in, each person sees only what their role allows, and your real data never appears in demos.
Do I need to be technical?
No. You tell us how the work happens today, and we turn it into screens you can click through and comment on.
For your tech teamHow it’s built, in technical terms
Front end
- React and TypeScript; Next.js or Astro depending on the product
- Accessible component systems and responsive layouts for desk, tablet and phone
- Installable progressive web apps (PWAs) and real-time updates over WebSockets
Back end and data
- TypeScript APIs on Node.js or Cloudflare Workers; Python for data processing
- SQL databases (PostgreSQL, Cloudflare D1 / SQLite) with Drizzle ORM and versioned migrations
- Background jobs, queues and scheduled tasks; file storage on Cloudflare R2 or S3
Security and access
- Sign-in with email, Google or Microsoft (SSO), and two-factor authentication
- Role-based access control, audit logs and zero-trust access (Cloudflare Access) for internal tools
- OWASP Top 10 practices, encryption in transit and at rest, and security headers
Integrations
- Accounting (QuickBooks, Xero), payments (Stripe) and e-signatures
- Email, SMS and the WhatsApp Business API; Google Workspace and Microsoft 365
- ERPs and CRMs through REST APIs and webhooks; Excel and CSV imports
Quality and delivery
- Automated unit, integration and end-to-end tests (Playwright), strongest where money or personal data is involved
- CI/CD with a preview environment for every change
- Error monitoring, logging, documentation and a proper handover