Studio
A global studio with a very high bar.
Toasty Pixel is a global studio. We build websites, online stores, custom software, mobile apps, AI automation and dashboards for clients in many countries.
Most good businesses run on tools that undersell them: a website that’s vague about what they do, spreadsheets only one person understands, and work that could do itself. We fix that, then we prove it with numbers, before and after, on every project.
Four traits
How it feels to work with us.
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Warm
Plain words, quick replies and no jargon. You always know what is happening and why.
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Exacting
Speed, readability and security are checked automatically on every update, not left to memory.
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Numerate
Before and after numbers on everything we ship. If we can’t measure it, we say so.
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Crafted
Every client gets its own world: their colours, their voice, details nobody asked for.
The doneness scale
Golden is the goal. Not burnt.
Our palette is a toast scale, and it doubles as how we think about scope. Drag it and see.
Golden Launched and measured. The goal.
Definition of Done
Nothing ships until all of this is true.
We publish our checklist because nobody else does. Hold us to it.
- Top marks (95 or more out of 100) on Google’s own speed and quality test, on a phone
- The main content shows in under 1.8 seconds, and nothing jumps around while it loads
- Easy to read and use for everyone, including people with poor eyesight or who can’t use a mouse
- Works for people who switch off animations, and on older phones
- Protected against common attacks
- Set up so Google and AI assistants can read and understand it
- No errors and no broken links
- Every financial figure checked against where it came from
The same list, for your tech teamHow it’s built, in technical terms
- Lighthouse mobile 95+ in all four categories
- LCP under 1.8 s, CLS under 0.02
- WCAG 2.1 AA contrast, full keyboard access, visible focus
- Respects prefers-reduced-motion; core content works without JavaScript
- Security headers and a strict Content Security Policy
- Structured data, a sitemap and llms.txt
- No console errors; link check passes
- Tie-out tests against the source data
Built properly
Checked by machines, not memory.
Before anything goes live, automatic checks test that it’s fast, easy for everyone to use, and secure. This page included: it measured itself when you opened it.
- Fast on phones, checked on every update
- Easy to read and use for everyone
- Protected against common attacks
- Every financial figure checked against its source
This page, measured just now
- Time to show the page
- — s Our limit: 1.8 s
- Jumping while loading
- — Our limit: 0.02 (0 is none)
- Page size
- — KB Our limit: 350 KB
- Files downloaded
- — Our limit: 20
Measured by your own browser as this page loaded.
What do these numbers mean?
- Time to show the page
- How long until the main content appears. Google counts anything under 2.5 seconds as good.
- Jumping while loading
- How much the page shifts as it loads, which makes people tap the wrong thing. Google counts under 0.1 as good.
- Page size
- How much data your phone downloaded. Smaller pages load faster on slow connections and use less of your data plan.
- Files downloaded
- How many separate files the page needed. Fewer files means less waiting.