Work Textiles

A denim and textiles group

A rebuild plan for a decades-old textile group whose certificates were buried under a homepage that took 30 seconds to load.

HOMEPAGE WEIGHT TODAY · 23.4 MB TARGET · UNDER 1.2 MB Anonymised

This project stays anonymous. Names, brand colours and anything identifying have been left out.

Industry
Textiles
Year
2026
Services
Websites

01

The problem

The homepage was 23.4 MB and took 30 seconds to load. Overseas buyers checking suppliers for certificates couldn’t find the ones the company holds.

02

What we built

  1. 01

    Evidence first

    Certificates and capacity, taken from the company’s own profile, moved to where buyers look first.

  2. 02

    A page per fabric

    Each denim fabric gets its own page, with filters for stretch, weight, recycled content and finish.

  3. 03

    Readable by AI assistants

    Set up so AI assistants can read it, because a buyer’s first question now often goes to ChatGPT rather than Google.

03

In numbers

Homepage size today
23.4 MB
Load time today
30.4 s
Target homepage size
< 1.2 MB
For your tech teamHow it’s built, in technical terms
  • Astro
  • Cloudflare
  • Structured data
  • Lighthouse CI
  • llms.txt

Got something raw?

Let’s talk.

Tell us what isn’t working. A person replies within one working day.